If you’re starting a new construction business, generating leads is essential to your success. It can be tough to get your name out there and compete with the bigger companies, but there are a few things you can do to give yourself an edge. In this blog post, we’ll discuss how to use Google My Business and Local SEO to generate leads for your new construction business.
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About Google My Business
This program is designed to help businesses with a physical location get found on Google. It’s free to sign up and easy to use. You can create a listing for your business, add photos and videos, and track how you’re doing online.
One of the best things about Google My Business is that it gives you the opportunity to show off your work. Potential customers can learn more about your company and what you have to offer by browsing through your photos and reading your reviews. Plus, being listed on Google Maps can help people find you when they’re looking for services like yours in their area.
Generating Leads With Google My Business
You can use Google My Business to generate leads in a few different ways. First, you can add your construction business to the directory. This will make your company visible to people who are searching for related services on Google.
Second, you can use paid advertising to reach more people with your message. Paid ads show up as sponsored results on Google, and they’re a great way to get your business in front of potential customers who are already interested in what you have to offer.
Third, you can optimize your website for Local SEO. When people search for services like yours online, you want your website to be one of the top results. You can improve your ranking by adding keywords and phrases related to your business, creating unique content, and building citations (links to your website from other websites).
When you’re doing keyword research, it’s important to target keywords that are relevant to your business. Think about what potential customers might search for when they’re looking for a construction company in their area. Use those keywords in your website content, paid ads, and directory listings.
About Local SEO
Local SEO is a great way to connect with potential customers who are already interested in what you have to offer. When someone searches for a service like yours online, you want your website to be one of the top results. You can improve your ranking by adding keywords and phrases related to your business, creating unique content, and building citations (links to your website from other websites).
If you’re not sure where to start with Local SEO, we recommend doing keyword research. Think about what potential customers might search for when they’re looking for a construction company in their area. Use those keywords in your website content, paid ads, and directory listings.
Citations are another important part of Local SEO. You can build citations by listing your business on directories like Google My Business and Yelp. Make sure all of your information is accurate and up-to-date, so potential customers can easily find you.
Generating Leads with Local SEO
Using this platform to generate leads is a fairly simple process. You need to ensure that your website is optimized for local search, and add keywords and phrases related to your business. When people are looking for a service like yours, you want them to be able to find you quickly and easily.
If you’re not sure where to start, we recommend doing some keyword research. Think about what potential customers might search for when they’re looking for a construction company in their area. Use those keywords in your website content, paid ads, and directory listings. This will help improve your ranking on SERPs (search engine results pages) so that potential customers can easily find you.
The platform itself is user-friendly, with a variety of helpful features. You can add your business to the directory, create paid ads, and optimize your website for local search.
Track Your Results
It’s important to track how well your marketing efforts are performing. Search engines provide some great tools for tracking your online traffic and measuring the effectiveness of your campaigns. Use these tools to see which strategies are working best and make adjustments as needed.
Generating leads for your new construction business doesn’t have to be difficult. These programs can help you reach potential customers who are already interested in what you have to offer. With these tools open and available to you, you are well on your way to furthering the success of your business.
